Knotty Trails

Knotty Trails is a crochet brand inspired by the spirit of travel, where each stitch becomes a step in a journey, and every piece tells a story of adventure. Rooted in the landscapes and cultures that leave lasting imprints on the traveler’s soul, our designs blend structure with fluidity—honouring the terrain, traditions, and textures of the world.

More than just a brand, Knotty Trails is a nostalgic nod to paths already taken and an invitation to explore new ones. Every design is a wearable map, a tactile reminder that adventure is not just about where you go, but the stories you carry with you.

At the heart of Knotty Trails is a visual language shaped by exploration. The jagged peaks of the Italian Dolomites emerge in triangular motifs—sharp, bold, and imperfect, similar to the trails they embody. The floating hot air balloons of Cappadocia take form in circles, and the curved cave dwellings of Petra, timeless and hand-carved, can be seen as softened rectangles. These shapes intersect and overlap, creating a metaphor for the connection of culture—woven together like the very stitches of a crochet garment.

The logotype is formed of a thin-stemmed, subtly seriffed typeface that feels appropriate for the nature of the brand; gentile and elegant. Paired with Big Caslon as a headline typeface and Open Sans as the body copy, it makes for a complimentary family of various shapes, curves and sizes.